Article marketing is an advertising tool which is free to use by just about anyone who wants to promote their business. All the person has to do is write unique articles and then put a link to their site.
But it is not enough to just upload the articles. In order to see if it has helped with the business, there are two ways to measure it.
First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service. You can quickly check at alexa.com for free. Just input the site name and you get basic stats. The stats do not usually start to show until about 30-60 days.
But since most people will not buy the first time, you can get back to them on that by offering them the chance to become a member by signing up to your site and getting a special report. To make this work, you have to get their email address so that you can send them your newsletter or report.
From there, you can keep them updated on new developments such as new products or services. Who knows, they might buy an item from you next week or next month. If they are very satisfied with it, this will surely be recommended to their friends so you don’t only make a sale but also get to establish a regular clientele.
If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.
The other way of looking at things is called profit per sale. Goods or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.
By looking at how much you have sold on a monthly basis and deducting this from your expenses, you can tell if you are making a profit or you should work harder. It is simple mathematics to see if you are in the red or green and if things look good for you, then the challenge now is maintaining it.
The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any business. One way to sustain that is to add new content and new products to your business.
It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.
You have to be realistic when owning a business. Naturally it will take some time for sales to pick up so don’t panic if things are not going as progressively as you hoped. One way to help you get a return on your investment without shelling out additional funds is with article marketing.
Disclaimer: The webmaster of this site earns revenue from referrals and or sponsors, we are not responsible for the actions of the advertisers or sponsors on this website. Any and all content on this website is for informational use only. Not to be used as legal or professional advice. The webmaster will not be held liable or indemnified for any and all losses incurred by the user of this website.
No comments:
Post a Comment